Assalamualaikum wbt.
Today, another update on our Google Online Marketing Challenge progress. Basically, we have sent our pre-campaign report to the company, however we did not apply for the credits to run our Google AdWords campaign for the company. This is a (HUGE) mistake that we have done in this competition.
In the rules have clearly stated that once we attach our pre-campaign report, we need to apply for the credits transfer which will be used by us to run the AdWords campaign. We only attach the pre-campaign file, but we did not apply the credits. This somehow lead us to a dead end in the competition. We have sent an email to Google about this, and in response Google replied that they cannot transfer us the credits as it is not within the application period.
This is very unfortunate for us and thus, me and my group cannot proceed in the GOMC. :(
LAB ASSIGNMENT FSM4503 #4
For this week lab assignment, we were given a task to create a report about websites and promotion.
Earlier before the lab, Dr. Fareed attaches to us a file in the FSM4503 Facebook group about elements in website design. During the lab session, Dr. Fareed has given to us a website link for us to observe the website design (http://www.intekmaresort.com.my/). Then, he asked us to create a report of 2 pages maximum about how L'Apprenti can learn and follow on how to increase their promotion based on website (http://apprentiputra.blogspot.com/). The report was made according to the GOMC groups.
From my point of view, there are big gap of difference between INTEKMA Resort website and L'Apprenti website also on their promotions. INTEKMA Resort used independent website where the design is not too complicated, also very well made, informative and up-to-date with their promotion whereas the L'Apprenti website used blogspot.com and most of the infos in the website were outdated (about two years ago) with most of the pictures have broken link and cannot being showed on the page.
L'Apprenti can make improvement on how to increase their promotion. First of all is that they need to have their own independent website rather than dependent website like blogger.com. By having their own website, they can design the website on how they wanted and put information much more easier, compared to using a dependent website in which can only produce simple website, and has less functions than independent website, also sometimes we need to pay the website company when we want to post an ads. There are several website design software that can be used such as Adobe Dreamweaver, WebStudio and also Google Web Designer.
Other than that, they also need to keep up to date with the current progress of L'Apprenti. Always put latest information like promotions and events in the website so it can attract people to visit them. They need to keep update the information regularly so that they are not off track from progression.
Lastly, SIMPLE YET ELEGANT. One way is that they need to put current pictures of L'Apprenti and they must not put too much pictures as it will make the website crowded. They need only to put necessary pictures only so that people will know the current story and progrress of L'Apprenti.
INTEKMA Resort website.
The promotion and service provided are told clearly and orderly mannered.
The website also put up a link to booking.com for online booking reservation.
L'Apprenti UPM website.
Some of the pictures are missing due to broken link.
The events and information were outdated with some pictures missing.
