Assalamualaikum wbt.
My name is Abdullah Ariffin bin Mohamad Akhir and today, I want to share my short review about Google AdWords for the course FSM4503 Information System in Food Service.
From what I learned through the videos about AdWords, it is an online advertisement that post about specific business that could enhance the market of the business. AdWords helps posting our business by highlighting them in Google search site when relevant keywords are searched. The advertisement of the business can be customized according to the time and region that we targeted for the potential customers. AdWords also post the advertisement of the business in websites that are related with our business.
AdWords use the concept of pay-per-click: we only need to pay when someone clicks the advertisement link to our business and visits the site. We need to set the budget how much we will pay for the advertisement shown using AdWords for a month. From there, we can set how many we can pay for a day for the advertisement in AdWords.
AdWords can review how successful our advertisement through quality score and how many people have visits our business site through site analysis. Quality score is affected through the keywords that people used to search their interest, then stumble upon on our business advertisement and click the website. The higher our quality score that we get through our business advertisement using AdWords, the better and successful we are in promoting and marketing the business. The description of our advertisement and business in the AdWords help in attracting potential customers to visit our business site, which can enhance our quality score of our business advertisement in AdWords.
![Where Does Google Make Its Money? [ infographic ]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_t6Ihir6L6Wl3ab9vijWtkam6fOcGYsOfg_k_TRZq6xHeqIm5J1ZW44T2AQxJiTTvKNHLVzdGCV3sI1hgzf4Stcl31BzoINV3mv4pNzp4hGPkzc4HZFJQd2XL-Po46f=s0-d)
